Pagerank
When i google "web marketing", google returns over 8 million pages. so how do you get on the first page of results?
Pagerank is the google term for your web pages importance in the websphere. The more people that come to your webpage for answers, and the more people that link to your page, the higher your pagerank. Here's the google page that explains the method, and here's a more in depth explanation of the 200 things Google considers when they calculate your pagerank. Here's a tool that lets you see some of the metrics for your page. The google pagerank method is top secret, but that does not stop consultants from having an opinion.
Content is everything.
If you want to attract people to your website, become the expert. Have something interesting to say every day. Make your site the go-to place for people looking for information. Being the go-to place is a surefire way to get good pagerank.
