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This mini course is designed for people who are new to web marketing.
It's a survey, with links to explore more details. I'm going to briefly cover:
Good Web Design - things that keep people on your site.
Not good web design - things that
drive people away from your site.
Pagerank - things you can do to get on the first page in google search results.
Pay per click - advertise to people who are already interested.
eCommerce - sell your stuff on the web.
Podcasting and Videocasting - get your message to people who don't like to read.
Blogging - establish yourself as the expert and increase your web traffic.
Marketing Models - different models for different kinds of products.
Social networking - more ways to expand your web presence.
